With song titles like the enigmatic Cocteau Twins, this Australian band, known as Augie March, has taken Keane, and created a variation of music that is as melodic as it good to listen to. In a time where so much music is forgettable, it is always nice to hear something that sticks to your memory and hangs around for a while. Their new album – hang on – is called Moo, You Bloody Choir. It is a title that has meaning only to the band, seemingly a fun thing to do in this age of pop disparity.
But I like what I hear. The first song, “One Crowded Hour,” reminded me of a band not too long gone (see what I mean – I can’t even remember bands’ names in this age because there is barely an anchor to remember with). However, it is “The Cold Acre,” with its intro piano that reminds of Keane, if not a little of Coldplay. The music of Augie March is soft pop with no hard edges, no prickly bits of steel to snag you with. The music can get a little strange like the ethereal “The Honey Month,” with its cheap beer-hall intro and its softer-than-soft music and near whispered vocals. But it captivates all the same.
It may be difficult to align the entire album together as a recognizable collection of songs by a singular band as Augie March has done here on Moo, You Bloody Choir, but they have done a good job of it altogether. My suggestion is that you head off to their MySpace offering and check out their music. If you find it appealing, as I’m sure a lot of you will, then you can count this band as a nice discovery for yourself.