You know you’ve met a certain kind of music fan when mentioning the letters ZTT sends them into a frenzy of excitement. The British synth-pop label, co-founded by legendary producer Trevor Horn, was almost as much a lifestyle as it was a record imprint, offering dozens of variations on singles, quirky, pseudo-philosophical sleeve notes and some of the most left-field, rhythm-heavy music of the early ‘80s.

Perhaps the label’s most famous export was Frankie Goes to Hollywood, a wildly image-conscious dance band with an focus on sex, camp and fashion. Between 1983 and 1985, their first three singles – the wildly controversial “Relax,” “Two Tribes,” and “The Power of Love” – topped the British charts. The band was so successful that the second-place finish of fourth single “Welcome to the Pleasuredome” was seen as a massive failure and the beginning of the end for the band. (The fact that ZTT marketed the song as the band’s next No. 1 before it was even released likely contributed to their downfall as well.

Things were different for the band in America. They’re more or less seen as a one-hit wonder (“Relax” hit No. 10 Stateside) that influenced a quirky fashion fad (those ubiquitous “FRANKIE SAY…” t-shirts by British designer Katherine Hamnett). Those who buy this lavish double-disc set, the latest in a series of ZTT reissues through Salvo Records, will have no trouble determining which side of the Atlantic has Frankie right.

The original album, newly remastered and sequenced in its original running order (previous CD reissues had slightly different track listings), is a solid hour of propulsive music meant to move bodies at dance halls. Beyond the charms of its poppiest singles (“Relax,” “Two Tribes” and “Pleasuredome”), there’s a lot of rhythm to be had, albeit rhythm served with a heavy side of campiness (seriously – there are covers of Gerry and The Pacemakers, Dionne Warwick, Bruce Springsteen and Edwin Starr fit snugly beside the straightforward disco tracks). Even the more tender moments – the anthemic “The Power of Love” and the slow-burning “Ballad of 32” – are sabotaged by silly lyrics or vocal samples intended for mature audiences only.

It’s the bonus disc that will really test your patience or fill your head, depending on what kind of a Frankie fan you are. Rather than collate all the vinyl mixes that have seen dozens of CD releases over the years, ZTT went deeper into the vaults, pulling out four demos (including a fascinating alternate of “Two Tribes,” which really may be the gem of the record), a few remixes unreleased on CD and some other goodies and placing them next to some familiar tracks (the B-side interview/art pieces “One September Monday” and “One February Friday,” to name but two).

While audiences had little to say of Frankie Goes to Hollywood after Pleasuredome (the band itself lasted barely another two years), the quirky, impactful sound of their debut LP was and is something of a marvel of ‘80s dance-pop. If you agree, this new version of the album is for you.