The news that MySpace Music would become a label (of sorts) after a deal with the Big Four major labels is really nothing new as we have been hearing about this for a while. The idea is that you will be able to stream the music for free, paying only when you download a track (Amazon will handle this part). Once you download a track, the labels would take a cut of the pie. In essence, that is what MySpace has been doing for the long haul, although selected tracks graced a band’s page rather than the whole album.
I think that this is a great idea. And it serves several noble purposes. The first and foremost is that it presents music in an unprecedented way. This allows a band a central point where bands congregate to allow potential fans to find them. With a simple “word of mouth” pass-along link, a band can be wonderfully represented by the page providing a searcher with access to song streams, performance details, videos, and, at times, free download tracks.
Labels are beginning to move closer to their consumers in the world that those consumers live. A hard-learned lesson, no doubt, on the part of the labels but one well learned, taught by fans who demand to listen and acquire music differently than had been done in the past. The indie labels are feeling left out but I’m sure that as the site improves – and it will – those indie labels will be able to do the same as the big guys.
Another noble purpose to this potentially new paradigm is that it will open up discovery to a wider audience. With iTunes linked exclusively to those with iPods and iPhones, MySpace Music will be available to all. Whether listeners prefer to stream their music from the internet, their PCs, their phones, or a myriad of portable players, MySpace Music can lead the way to a new era.
As always, you’ll still need that word of mouth. Friends, music sites, magazines, radio, etc will name names or/and provide links to a complete page of information and music, and you’ll do the rest. When TAP reviews an album, we always try to include a link to MySpace because there you can more fully become acquainted with a band, songs and all. I like MySpace Music even if it is still a bit under-powered introduction-wise. Look at sites like MusicTAP as a magazine that can lead you to bands that you might like. Back in the ‘60s and magnificent ‘70s, magazines like Creem or Crawdaddy! pointed out new bands. But you often had to either pay out to see if you might like a recommendation or wait until you might hear them on an FM station. With the MySpace Music site, things should begin to centralize much better. It may take some time but with the members that they have, it is likely just a matter of time.
This is purely my personal view. Our love of music drives us to places where a fix can be had 24/7. I sift through MySpace pages a lot. When I stumble on something that I like, I pass it on to you, always. Bands that are similar often frequent the same pages, and so a bit of “friend-surfing” occurs. With luck you can hit several excellent bands in a matter of a few days. Whether or not those bands can survive a long term relationship with you depends on your taste in music. But I’m betting that you’ll add to your list of favourites by checking a few out on steady basis. Now, with the MySpace Music label coming down the road, I believe that we’ll all get more out of it.

We have a few reviews for you that include the upcoming (Sept 30) Ani diFranco album called Red Letter Year. The other album is the awaited The Walkmen album that doesn't disappoint called You & Me.
We'll see you back here on Monday! Enjoy the weekend.
If you have missed the last As The Disc Spins (updated), check it out here.
To access the previous site and catch up, click here.
|